Business Intelligence for the Real Time Enterprise

August 26, 2013 - Riva del Garda, Trento, Italy

Invited Industrial Talk

Invited Industrial Talk
The Inverted Data Warehouse based on TARGIT Xbone - How the biggest of data can be mined by "the little guy"
by Dr. Morten Middelfart (TARGIT)




Invited Industrial Talk

The Inverted Data Warehouse based on TARGIT Xbone - How the biggest of data can be mined by "the little guy"



We present TARGIT's Xbone memory based analytics server and define the concept of an Inverted Data Warehouse (IDW). We demonstrate the high-performance analytics properties of this particular design as well as its robustness to failures. In addition, we present a large scale solution where TARGIT Xbone and IDW is implemented on Google search data. The solution is used for so-called Search Engine Optimization (SEO) and can reveal interesting information about Google's algorithmic behavior on specific searches. Finally, we demonstrate the combined TARGIT Xbone and IDW to be very cost-effective and thus available to small enterprises that would normally not benefit from Big Data analytics.


About the speaker

Dr. Morten Middelfart

At the age of 25, Morten Middelfart established the business intelligence company, Morton Systems. In 1996, Morton Systems was acquired by TARGIT, and Morten Middelfart was hired as CTO of TARGIT. The TARGIT BI Suite we know today is based on the technologies and ideas from Morton Systems. Morten leads the technological development of TARGIT. Morten is educated from Henley Management College in the UK (MBA) and holds not one, but two Ph.D.'s - one from Rushmore University in the US, where he published the groundbreaking book about Computer Aided Leadership and Management (CALM) and the other from Aalborg University about his revolutionary data mining algorithm Sentinels. In his spare time, Morten is an experienced skydiver and instructor with more than 1400 jumps and a few B.A.S.E. jumps behind him.